How it works?

Telenor selects the most promising app developers and game studios across Pakistan to participate in the Game Launcher program. Selected participants go through a seven-month long coaching program, where they compete to transform their creative ideas into successful and sustainable app businesses.


Game Launcher is divided into three rounds

Round 1

Design & Build

Domain experts impart a wealth of knowledge on trends, app ideation, user design and best practices around development. Our participants will work on building their new/ unpublished apps. The Round is over two months in duration with one workshop in Islamabad and one in Lahore.


At the end of the opening round, the panel of adjudicators will choose the top game titles and advance them into the next round. The judging criteria will solely be based on game design and monetization capability.

Workshop 1

Workshop 2

Submit App

Top 15

Round 2

Launch, Optimize & Earn!

The program’s goal is building sustainable apps businesses; the focus being around user acquisition and monetization. Our teams will go back and forth with product and business experts and optimize their apps for results. While all participants have access to the knowledge shared, the Round 2 club gets exclusive access to 1:1 mentoring sessions.


Round 2 is 2 months in duration. The adjudication criteria will again be based on game design and monetization capability.

Workshop 3

Submit App

Top 15

Round 3

Be the Champion

Round 3 is the final round, with the finale being held in mid-December. Domain experts advise our finalists on business modelling and go to market plan.


A grand finale will be held at the Google APAC HQ. Our finalists will be flown over to Singapore to present their apps titles to our panel of judges and industry-reknown experts.

Workshop 4


Here’s a chance to win BIG!

All expense covered
trip to Singapore

Mentorship from Google and
Gaming industry experts at Google APAC HQ

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